Word: Advertising Agency
Definition:
An advertising agency is a business that helps companies promote their products or services. They create ads (advertisements) to attract people’s attention and encourage them to buy or use what the company is selling.
Usage Instructions:
You can use "advertising agency" when talking about businesses that specialize in creating advertisements. This term is usually used in a professional context.
Example:
- "Our company hired an advertising agency to create a new campaign for our latest product."
Advanced Usage:
In a more advanced context, you might discuss the different types of advertising agencies, such as: - Full-service agencies: These handle all aspects of advertising, including research, design, and media buying. - Creative agencies: These focus primarily on the creative side of advertising, such as designing catchy ads. - Digital marketing agencies: These specialize in online advertising through social media, websites, and email.
Word Variants:
- Advertiser (noun): A person or company that advertises. - Advertisement (noun): A notice or announcement in a public medium promoting a product or service. - Advertise (verb): The action of making something known to the public, usually to sell it.
Different Meanings:
While "advertising agency" specifically refers to a business that creates ads, the word "advertising" on its own can refer generally to the activity of promoting products or services.
Synonyms:
- Ad agency - Marketing agency - Promotion agency
Idioms and Phrasal Verbs:
There are not many idioms specifically related to "advertising agency," but here are a couple of related terms: - "Get the word out": This means to let people know about something, similar to what advertising agencies do. - "Drum up business": This means to try to attract customers, which is often a goal of advertising agencies.